Perhaps one of the most misunderstood concepts in business applications. Our approach to strategic planning is elemental. The ultimate goal in completing a strategic plan should be to assist the client in identifying their future direction and providing them with practical steps to accomplish it, with a plan to measure progress and periodic reassessments. A successful strategic plan is NOT a document that you adopt and file away until your next challenge. It IS a living document capable of modifications to meet the ever changing business landscape.